KINGS is standing as a renowned outdoor brand on the Australian market. In 2020, the senior managements of both KINGS and ICECO keenly discerned the market prospect of vehicle-mounted refrigerator in Australia. Then, the founder of ICECO immediately decided to develop a brand new product line adapting to the Australian market so as to provide strong support for the strategic layout by KINGS. This strategic cooperation has not only established the milestone between two sides but also laid the foundation for their future partnership. During their cooperation, ICECO has guaranteed the after-sales service quality of KINGS by virtue of its stable product quality and complete after-sales support system. Its products has won the recognition from the market and consumer base. Having exceeded 100,000 units as of 2022, the order quantity keeps growing in leaps and bounds in 2023. Such successful cooperation has not only brought great commercial returns but also won a high praise from a wider market and end consumer base for KINGS brand, thereby further establishing its brand influence in the Australian market.